Client Case Study

Submitted by admin on Thu, 10/27/2011 - 3:27pm

STP: Screen, Treat and Prevent - Beyond the Wet Mount

The Challenge

Genzyme Diagnostics wanted to increase exposure to first time sales of it's point of care test kits. Doctors were not fully aware there was a new option for the serious public health risks there product could help reduce.

The Solution

We worked with the client and brought in key opinion leaders to better understand the complex issues involved. We designed and executed and end to end customized solution that focused on medical education and opt in lead generation. It put product in the hands of practitioners.

The Results

  1. Physicians better understand the serious public health risks the clients tests can help avoid.
  2. Fewer patients are lost to follow up.
  3. Client exceed product sales projections for the first time the same quarter our program launched.

The Follow Up

Building on the success of the program it was expanded to successfully reach out to physician extenders especially Nurse Practitioners and Physician Assistants

Client Services

  • KOL Management

    Recruit * Webinars * Events

    Medical congress presentation webcasting and key opinion leader management for online-only webinars.

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  • Web Development

    Content * CMS * SEO * SEM

    Designing and implementing a website requires a understanding of the market objectives and conversion goals. We...

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  • Product Education

    Webcasts * Tutorials * Video

    Product Education

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  • Women's Health

    Consulting * 15+ Years

    As the founders (not present owner) We made OBGYN.net #1 in Google for “obstetrics” and "gynecology"...

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  • Market Research

    Survey/Polls * Focus Groups

    Medical congress presentation webcasting and key opinion leader management for online webinars.

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  • Lead Generation

    Product Eval/Fulfillment

    Lead Generation adn Fulfillment.

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  • Email Marketing

    List Creation * Referrals

    Lead Generation. Advertising your products and services via exclusive online healthcare portals and email...

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  • Webcasting

    Congress Symposia/Events

    Educational Webcasting (non-CME) can be an highly effective means for capturing potential new and repeat...

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Client Case Study

As we close 2009 and review our sales and revenue reports I wanted to let you know how pleased I am with our www.obgyn.net module. The program we ran last year: Screen, Treat, Prevent- A Proactive Approach to Patient Management, was by far the most effective education program we have done since the launch of our women's health products. We have struggled a bit to educate the market place on these new and innovative diagnostics but for the first time in 2009 we met or exceeded our sales forecast.

Thanks to you and your team for helping us put together a truly innovative program and I look forward to working with you again in the future.

Lisa Williams, Associate Director, Global Rapid Test Marketing, Genzyme Diagnostics

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Submitted by admin on Thu, 10/27/2011 - 3:29pm
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